Master the Craft. Build Your Empire.

PMU AUTHORITY

Elevate Your Artistry, Empower Your Business

Become an Expert Cosmetic Tattoo Artist and Build the Business and Lifestyle of Your Dreams.

Many cosmetic tattoo artists have the passion but lack a clear strategy to transform their vision into a thriving, successful business. Without a structured plan, you may find yourself:

Lacking confidence in your artistry which holds you back from creating standout content and charging a premium price.

Feeling lost without a roadmap to hit your financial goals, making it hard to enjoy the flexible work-life balance you crave.

Feel like you have no time or freedom in your current life and business, therefore, losing your passion and holding yourself back

But it doesn’t have to be this way.

The PMU Authority mentorship program equips you with the skills, strategies, and mindset to become a sought-after artist in the industry. Imagine working just 3 days a week while earning consistent $10k months, all while confidently delivering premium results and creating lasting relationships with loyal clients.

Through this mentorship, you'll:

  • Master advanced tattooing techniques and business strategies that set you apart as an authority in the permanent makeup world.
  • Learn how to set premium prices that reflect your value and skills, while maintaining a schedule that offers freedom and flexibility.
  • Build a powerful online presence that attracts your ideal clients and positions you as the go-to expert in your area.

Join PMU Authority and take control of your business and artistry, unlocking the confidence and income you deserve.

Do you:

  • Feel overwhelmed by competition, struggling with marketing strategies, and facing inconsistent bookings.
  • Feel insecure about the quality of work, therefore having difficulty capturing and editing high-quality photos, and managing social media content.
  • Struggle to deal with dissatisfied clients due to mismatched expectations, leading to stress and potential damage to reputation.
  • Worry about investing time and money in training while balancing existing client work, and fear of not mastering new techniques quickly.
  • Undervalue your services due to lack of confidence, resulting in lower income and financial stress.
  • Feel burnt out due to overworking or struggling to manage time effectively, leading to reduced productivity and creativity.
  • Doubt your skills as an artist and business owner,  have a huge fear of making mistakes, and are overly critical of your work, which hinders your growth and client satisfaction.
  • Struggle with content creation, feeling pressure to post regularly, and difficulty standing out in a crowded market.
  • Feel isolated in the journey, lack guidance, and struggle to connect with others who understand the challenges.
  • Overwork to meet business goals, leading to burnout and neglect of personal well-being.
  • Feel stress from inconsistent cash flow, have difficulty budgeting, and fear of financial instability.

Imagine This Instead...

  • You are confident and accomplished, knowing that your services are in demand and your client base is growing.
  • You are proud and confident in your artistry, with a sense of achievement as you watch your portfolio grow and evolve.
  • You are empowered and in control, with a reputation for delivering results that meet or exceed client expectations.
  • You are skilled and cutting-edge, with a sense of pride in your commitment to staying at the forefront of the industry.
  • You are financially secure and confident in your value, with the freedom to make choices that align with your financial goals.
  • You are organised and in control, with more time to focus on creative growth and personal well-being.
  • You are confident and self-assured, with a deep sense of satisfaction in the artistry you bring to each client.
  • You feel energised and connected, with a growing online community that supports and appreciates your work.
  • Feeling supported and inspired, with a sense of belonging and encouragement from a community of like-minded professionals.
  • Having a healthy balance between work and personal life, leading to overall well-being.
  • Feeling fulfilled and content, with the freedom to enjoy your personal life while growing your business.
  • Feeling financially secure and stress-free, with confidence in your ability to manage finances and plan for the future.

If you would like

  • A steady stream of new clients and strong relationships with repeat customers.
  • A polished portfolio that showcases your best work, attracting high-paying clients.
  • A well renowned and recognisable brand identity
  • Authority as an artist and satisfied clients who trust your expertise.
  • Mastery of the latest techniques and continuous improvement in your skills.
  • Premium priced services that reflect your worth, leading to a stable and growing income.
  • A well-balanced schedule that allows you to handle all aspects of your business efficiently.
  • A strong belief in your abilities and the quality of your work.
  • A consistent, engaging, and authentic social media presence that attracts your ideal clients.
  • A strong network of mentors, peers, and industry contacts who provide support and guidance.
  • A healthy balance between work and personal life, leading to overall well-being.
  • A stable and predictable income, with effective budgeting and financial planning.

Access to the Entire HB Academy Online Training Suite

The program gives you full access to our entire HB Academy Online Training Suite. Including Online Ombre Brow Mastery, Online Lip Blush Mastery, Online Microblading Mastery and more, ensuring you can become an elite level artist.

Comprehensive Business Strategy & Growth Modules

Create a strategy to build a successful cosmetic tattoo business. From branding and marketing to client retention and scaling your business, we give you the tools and knowledge to grow your business exponentially.

Personalised Mentorship

With fortnightly coaching calls designed to provide you tailored guidance and accountability, you'll gain the insights, strategies, and ongoing support needed to achieve success.

Community & Support

Join a community of ambitious artists who share your passion and drive for building their dream business and life. Connect, collaborate, and grow alongside other professionals who are as dedicated to success as you are.

YOU WILL GET

  • Instant access to 50+ on demand video lessons
  • Instant access to ENTIRE HB Academy Online Course suite
  • 6 months access of private group coaching
  • Fortnightly coaching calls
  • Social media marketing plan templates
  • All done for you client and business templates
  • Lifetime access to our private community for round the clock support
  • Direct access to Jessica inside private community
  • BONUS Complimentary invites to all our in person events and online masterclasses

BONUS Free Shadow Day - Come back any time to shadow Jessica in salon to revise your newly learnt skills

If You're Ready To

  • Build a Solid Business Foundation: Learn the fundamentals of building a successful beauty business.
  • Achieve Consistent Revenue: Master the strategies to achieve consistent monthly revenue.
  • Create a Strong Brand: Establish a unique and recognizable brand identity that attracts loyal premium paying clients.
  • Effective Marketing Strategies: Discover proven marketing techniques to grow your client base.
  • Enhance Client Experience: Provide an exceptional client journey that ensures satisfaction and loyalty.
  • Streamline Your Business: Implement systems and automations to optimise your client experience and how your business runs to create freedom for yourself.
  • Community and Support: Join a supportive community of like-minded business owners and PMU artists.
  • Transform Your Mindset: Overcome self-doubt and build the confidence needed to succeed in your entrepreneurial journey.

Ready to Become an Elite Artist and Business Owner?

EARN A 6 FIGURE INCOME
Be your own boss and earn consistent 10k months whilst working 3 days per week.
LEARN WITH THE BEST
Learn from an industry expert that has completed more than 1000 hours of professional training.
GET HOUSE OF BROWS CERTIFIED
Become HB Certified in Ombre Brows, Lip Blush and Microblading.
Your Mentor

JESSICA TOVEY

With over 6 years of experience in the cosmetic tattoo industry, Jessica has transformed the art of permanent makeup into a beauty empire, mentoring countless artists along the way. Starting as a passionate artist, Jessica mastered advanced techniques, including ombre brows, microblading, and lip blush, building a reputation for excellence and innovation.

Now, Jessica is dedicated to sharing her knowledge with aspiring entrepreneurs who are ready to elevate their skills and build the business and lifestyle they’ve always dreamed of. Through a comprehensive mentorship program, Jessica provides personalized guidance, cutting-edge training, and invaluable business strategy to help you not only perfect your craft but also thrive as an entrepreneur.

Whether you’re just starting or looking to refine your techniques and scale your business, this mentorship program is designed to empower you with the tools, knowledge, and confidence to become an expert cosmetic tattoo artist and create a flourishing, fulfilling career. Join Jessica on a journey to transform your passion into a profitable, sustainable business and design the life you’ve always envisioned.

How It Works

Ready to Stop Winging It and Start Making Real Moves?

Take control of your future with a clear, actionable plan that sets you on the path to becoming a top-tier cosmetic tattoo artist. Here’s how it works:

1. Apply (with optional discovery call)
Fill out our simple application to let us know where you’re at in your journey and ensure this is the perfect fit for your ambitions.

2. Schedule Your Kick Off Call
Once your application is approved, we’ll set up a one-on-one strategy call to discuss your goals and create your own business roadmap to achieve them.

3. Dive Into the Program
Get ready to immerse yourself in comprehensive training that covers advanced techniques, business strategies, and everything you need to succeed. With personalised support, you’ll gain the skills and confidence to transform your craft and career.

4. Utilise Lifetime Access to the HB Community to Flourish
Your journey doesn’t end with the program. With lifetime access to Jessica and our exclusive HB community you’ll continue to grow, network, and thrive alongside other ambitious artists. Stay inspired, stay connected, and keep making real moves.

Ready to elevate your career? Let’s make it happen!

STUDENT FEEDBACK
"I completed not one, but two training courses with Jess and couldn't be happier with the skills I have learnt!! Jess is an expert cosmetic tattoo artist, who equips all her students with the skills and confidence to create their own successful brow business. The courses teaches facial symmetry identification, skin penetration techniques, hygiene practices and tips to help create a successful social media profile for your business. If you are thinking about kicking off a career in permanent makeup, Jess is the girl for you!! She is not only my mentor, but now also a friend."
— Sharon C
"I was so happy with my eyebrows and the experience, that I signed up for the HB Academy Microblading training. It is clear that Jess has had extensive training and she is happy to impart all of this knowledge to her students. Jess is so supportive and genuinely wants you to learn and succeed. The course really teaches you everything you need to know to start a business in this industry. After the training was finished, I felt confident to start treating clients. Jess is empowering and such a champion of women in business and I completely recommend the training at HB Academy."
— Demi R
“Completing Jessica’s mentorship program was a game-changer for me, both as an artist and an entrepreneur. Jessica’s guidance was not just about honing my skills, but about building a business that truly reflects my personal goals and vision. She helped me master the art of Eyebrow Feathering and Ombre brows with precision and creativity, while also teaching me the strategies to build authority to attract and retain clients”.

What stood out the most was her dedication to understanding my unique aspirations and tailoring the program to align with them. Jessica didn’t just teach me techniques, she empowered me to think like a business owner. From branding to marketing, she covered it all, and today, I’m not only confident in my craft but also in running a successful business.

Thanks to Jessica, I’ve transformed my passion into a thriving career, and I couldn’t be more grateful for her support and expertise. If you’re serious about becoming a great artist and building a business that aligns with your vision, Jessica’s mentorship is the best investment you can make!

Mentorship has helped me achieve the skills and business I have, but what you don't see is it's helped shape me into the woman I am today."
— Emily S