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pmu authority™

The 6-Month Mentorship for PMU Artists Ready to Stop Playing Small

You're capable. You've got clients. You're making money.

But you're undercharging, overworking, and still not where you want to be.

PMU Authority is a 6-month business and brand mentorship for permanent makeup artists who are done being the best-kept secret and ready to build a brand that positions you as the obvious choice in your market.

This is for artists who know they're good enough — they just don't know how to turn that into consistent $20K months without burning out or chasing clients.

The Goal Is Simple

Stop being invisible. Stop undercharging. Stop waiting for "one day."

Start building the authority, systems, and positioning that make premium clients come to you — and pay what you're worth without hesitation.

This isn't another course you'll never finish.

It's a high-touch mentorship where we implement the exact frameworks that took me from startup to multi-six figures — and that I now use with every private client who's ready to scale.

APPLY NOW

HOW WE DO IT

PHASE 1

Cashflow & Clients

We start with a private 1:1 Strategy Call to map out your income goals and identify the fastest path to consistent cashflow.

Together, we'll audit your pricing, services, and positioning to close the gap between what you're charging and what you should be charging.

In the first 60 days, you'll implement proven cashflow foundations that bring in more revenue, streamline bookings, and free up time — so you're not just busy, you're profitable.

PHASE 2

Growth & Authority

Once cashflow is stable, we shift into growth mode.

Through my signature Authority Framework, we'll install the systems and brand foundations that position you as the leader in your local market — not just another artist competing on price.

We'll identify your biggest business bottlenecks and focus on what actually moves the needle.

Then, we'll build and refine the five pillars of a high-authority PMU brand:

1. Skill Mastery – refine your technical ability and artistic eye so your results create instant trust and demand

2. Elite Content – attract clients through scroll-stopping, authority-led content that positions you as the expert

3. Brand Identity – develop a premium visual and emotional brand presence that commands respect

4. Client Experience – create raving fans who rebook, refer, and pay more without you having to ask

5. Authority Energy – step into the identity of a market leader who owns their expertise and charges accordingly

Every month, we'll revisit your focus and strategy to ensure you're always building momentum — never stuck or guessing.

Who This Training Is For

PMU Authority is designed for artists who:

- Are already skilled and producing good results

- Are making at least $5K+ per month and want to scale now.

- Are ready to grow beyond word-of-mouth and local referrals

- Want to work smarter — not harder — while increasing income and freedom

Are coachable, ambitious, and ready to build a long-term legacy

If that sounds like you, this is your next move.

What's Included

- 1:1 Strategy Session to build your personalised Gameplan

- Weekly Group Mentorship Calls for guidance and accountability

- Monthly Growth Intensives covering marketing, sales, operations, and personal leadership for long-term brand elevation.

- Skill Refinement Clinics to sharpen your craft and client results

- Private Community for real-time feedback and support between calls

- Access to the Authority System Vault – scripts, templates, and playbooks

- Access to all HB Academy Tattoo trainings and frameworks

You’ll be surrounded by like-minded PMU artists who are scaling fast — and supported by a mentor who’s built a multi–6-figure brand doing exactly what you’re doing.

Your Investment

PMU Authority is a 4-month mentorship with flexible payment options available.

After the initial 4 months, you can continue month-to-month for ongoing mentorship, accountability, and advanced scaling support.

Ready to Step Into Authority?

Step 1: Apply below to see if you’re the right fit

Step 2: We’ll chat through your goals and create a plan for your next level

Step 3: Start building your Authority brand and scaling your income — from day one

APPLY NOW

Jessica Tovey

Founder of House of Brows, Creator of PMU Authority™

P.S. You’ll also get instant access to my $10K in 10 Days mini-series — a collection of fast-action trainings to create quick wins and build momentum before your first call.