pmu authority™

The 6-Month Mentorship for PMU Artists Ready to Stop Playing Small

For PMU Artists Ready to Stop Playing Small

You're capable. You've got clients. You're making money. But you're undercharging, overworking, and still not where you want to be. PMU Authority is the business and brand mentorship that turns skilled artists into the obvious choice in their market.

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THE GOAL IS SIMPLE

Stop being invisible. Stop undercharging. Stop waiting for "one day."

Start building the authority, systems, and positioning that make premium clients come to you — and pay what you're worth without hesitation.

This isn't another course you'll never finish. It's a high-touch mentorship where we implement the exact frameworks that took me from startup to multi-six figures — and that I now use with every private client who's ready to scale.

PHASE 1 • MONTH 1 - 2

Cashflow & Clients

We start with a private 1:1 Strategy Call to map out your income goals and identify the fastest path to consistent cashflow.

Together, we'll audit your pricing, services, and positioning to close the gap between what you're charging and what you should be charging.

In the first 60 days, you'll implement proven cashflow foundations that bring in more revenue, streamline bookings, and free up time — so you're not just busy, you're profitable.

PHASE 2 • MONTH 3 - 6

Growth & Authority

Once cashflow is stable, we shift into growth mode. Through my signature Authority Framework, we'll install the systems and brand foundations that position you as the leader in your local market — not just another artist competing on price.

We'll identify your biggest business bottlenecks and focus on what actually moves the needle. Every month, we revisit your focus and strategy to ensure you're always building momentum — never stuck or guessing.

THE AUTHORITY FRAMEWORK

The Five Pillars of a HighAuthority PMU Brand

The foundations we'll build and refine together over our 6 months — each one designed to compound on the next, creating a brand that commands authority, clients, and premium pricing.

1. SKILL MASTERY

Refine your technical ability and artistic eye so your results create instant trust and demand.

2. ELITE CONTENT

Attract clients through scrollstopping, authorityled content that positions you as the expert.

3. BRAND IDENTITY

Develop a premium visual and emotional brand presence that commands respect.

4. CLIENT EXPERIENCE

Create raving fans who rebook, refer, and pay more without you having to ask.

5. AUTHORITY ENERGY

Step into the identity of a market leader who owns their expertise and charges accordingly.

INSIDE THE MENTORSHIP

What's Included

1:1 Strategy Session to build your personalised Gameplan

Weekly Group Mentorship Calls for guidance & accountability

Monthly Growth Intensives — marketing, sales, operations, leadership

Skill Refinement Clinics to sharpen your craft and client results

Private Community for real-time feedback between calls

Access to the Authority System Vault — scripts, templates, playbooks

Full access to all HB Academy Tattoo trainings & frameworks

WHO IT'S FOR

THIS IS FOR YOU IF. . .

You have clients and make $2K–$5K per month,

but know you should be earning more

You're tired of undercharging and being treated like a commodity

You're ready to stop being invisible and own your expertise publicly

You want to work smarter — not harder — while increasing income and freedom

You're coachable, ambitious, and willing to step up even if it feels uncomfortable

THIS IS NOT FOR . . .

Artists who are just dabbling in a side-hustle

People who need convincing they're capabl

Anyone waiting to "be ready" before they take action

THE RESULT

A brand that leads your market. A business that supports your lifestyle. And a confidence that commands respect and premium pricing — without having to chase, convince, or compete on price.

JESSICA TOVEY

FOUNDER, HOUSE OF BROWS • MULTI-SIX FIGURE PMU BRAND

I started my business from scratch in a new state with no network, no beauty background, and no safety net. I built it to multi-six figures by mastering premium positioning, systems, and authority — and now I teach other artists how to do the same. If you're ready to stop being the best-kept secret and start being the obvious choice, let's talk.

YOUR INVESTMENT

Ready to Stop Playing Small?

PMU Authority is a 6-month mentorship with flexible payment options. After the initial 6 months, continue month-to-month for ongoing mentorship, accountability, and advanced scaling support.

HOUSE OF BROWS

Australia’s Leading Cosmetic Tattoo Clinic & Academy

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